The Local Marketing Branding Team Behind Living WNY

Living WNY is a community-focused branding agency serving small businesses across Western New York. Founded by Marissa Jeffery, publisher of West Seneca Living and Orchard Park Living, the agency brings together print and digital marketing under one roof so local businesses can be seen, found, and chosen by the neighbors they serve. With a background grounded in business and finance and five years of proven marketing results, Marissa built Living WNY on a simple belief: small businesses deserve a big presence, and they should never have to choose between professional quality and a personal touch.
Local Roots, Real Results in WNY
A Publisher Who Knows Western New York From the Inside Out
Marissa Jeffery has lived in Western New York her entire life. She holds a business degree from Buffalo State College with a strong background in finance, spending years in banking as a loan originator helping families navigate some of the most important financial decisions of their lives. That background gave her something most marketing agencies simply do not have: a deep respect for where a client's money goes and what it needs to return. When she transitioned back into marketing, which was her original focus after college, she brought that same precision and accountability with her. After three years with Best Version Media, including 18 months as a publisher, she launched Living WNY to serve the communities she knows best. West Seneca Living launched in March 2025, with Orchard Park Living re-launching in June 2026.
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What Sets Living WNY Apart
Community-Focused Branding Backed by a Strong Finance Background
Living WNY is not a national agency that happens to have a local zip code. It is a service-area business built specifically for small and medium-sized businesses in West Seneca, Orchard Park, Hamburg, and Buffalo. The agency pairs premium print publications with digital listings, reputation management, and website oversight so clients maintain a consistent presence whether a neighbor picks up a magazine from their coffee table or searches for a service on Google at 9 PM. Nominated for Small Business of the Year by a local Chamber of Commerce, Living WNY carries the kind of community credibility that only comes from showing up, staying consistent, and genuinely caring about the businesses and residents of WNY. Best Version Media serves as the production and support backbone, while Marissa provides the local knowledge, creative direction, business degree from Buffalo State College with a strong background in finance, and personal accountability that no corporate platform can replicate.
Your Questions, Answered
Common Questions About Living WNY and Marissa Jeffery

  • What is Living WNY and what kind of businesses does it work with?

    Living WNY is a local advertising and branding agency based in Hamburg, NY, serving small and medium-sized businesses across West Seneca, Orchard Park, Buffalo, and Hamburg. The agency helps local businesses build a consistent brand presence through a combination of print publications, digital listings, reputation management, and website oversight. It is particularly well suited for service providers and local retailers who want to be recognized in their community but do not have an in-house marketing team to manage it.

  • Who is Marissa Jeffery and what is her background?

    Marissa Jeffery is the founder and publisher behind Living WNY. She holds a business degree from Buffalo State College with a strong background in finance, spending years working in banking as a loan originator before moving into marketing. She has five years of proven marketing results, including three years with Best Version Media and 18 months of direct publishing experience. She has lived in Western New York her entire life, which gives her a level of local insight and community credibility that distinguishes her from agencies without roots in the area.

  • What publications does Living WNY produce, and where are they distributed?

    Living WNY publishes two community magazines: West Seneca Living, which re-launched in March 2025, and Orchard Park Living, which re-launched in June 2026. These print publications are distributed within their respective communities and are designed to connect local businesses with nearby residents through positive storytelling, expert content sponsorships, charity spotlights, and community event coverage. The magazines serve as a tangible, high-engagement complement to the agency's digital marketing services.

  • Does Living WNY only do print advertising, or does it offer digital services too?

    Living WNY offers a full omni-channel approach that pairs print with digital. In addition to the community magazines, the agency manages digital listings and reviews across platforms like Google Business Profile, Meta, Facebook, and Yelp. It also oversees website management to keep a client's online presence functioning as a 24/7 storefront. The goal is to make sure a business is easy to find and consistently represented whether someone picks up a magazine or searches online.

  • Why was Living WNY nominated for Small Business of the Year?

    Living WNY received a Small Business of the Year nomination from a local Chamber of Commerce, reflecting the agency's commitment to community engagement and consistent service within Western New York. The nomination recognizes the work Marissa Jeffery has put into building a locally trusted brand that prioritizes positive storytelling, community involvement, and reliable results for the small businesses it partners with.

  • How quickly does Living WNY respond to new inquiries?

    Living WNY maintains a 24-to-48-hour response commitment for all client inquiries. Office hours run Monday through Friday from 9:00 AM to 5:00 PM, with limited Saturday availability by phone or appointment. This response window is a core part of how the agency demonstrates reliability and accountability to the businesses it serves.

  • Does Living WNY work with businesses outside West Seneca and Orchard Park?

    Yes. While the two flagship publications focus on West Seneca and Orchard Park, Living WNY also extends its digital branding and marketing services to businesses in Hamburg, Buffalo, and all over Western New York.. The agency uses a focused service-area model, concentrating on a defined set of communities rather than spreading too thin, so that each business it partners with receives meaningful local visibility rather than diluted coverage across too wide a geography.

  • What makes Living WNY different from a typical marketing or advertising agency?

    Living WNY bridges the gap between high-level marketing strategy and genuine community connection. Marissa Jeffery holds a business degree from Buffalo State College with a strong background in finance, meaning she approaches marketing with a clear focus on return on investment, not just creative output. The agency focuses specifically on advertising-side branding, which keeps its services consistent and results-driven. Combined with her lifetime of residency in WNY and the credibility of the Small Business of the Year nomination, Living WNY offers local businesses a trusted partner rather than a vendor.

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